Understand your customers, and potential customers, at a deeper level with rich demographics and audience insights that only Facebook can provide.
Facebook Analytics unifies data across channels, including Facebook Pages and bots on Messenger, so you can get the complete picture.
Easily build funnel, revenue, and retention reports to analyze performance and deep dive into specific audiences with precise segmentation tools.
Using advanced machine learning and expertise in growth, Facebook Analytics surfaces valuable insights and trends to you automatically (beta).
Facebook Analytics improved our purchase rate from 15% to 20% by showing us that older audiences convert better.