Area 120 is a workshop
for Google's experimental products.
Hi, we're Area 120
We're an experimental program within Google to help small teams rapidly build new products in an entrepreneurial environment. We're where Googlers spend 100% of their time on 20% projects.
We build, launch, and iterate on dozens of novel ideas that might otherwise not be explored. Most of these experiments will fail. But our teams succeed when we test the limits and learn something new.
Hi, we're Area 120
We're an experimental program within Google to help small teams rapidly build new products in an entrepreneurial environment. We're where Googlers spend 100% of their time on 20% projects.
We build, launch, and iterate on dozens of novel ideas that might otherwise not be explored. Most of these experiments will fail. But our teams succeed when we test the limits and learn something new.