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Brand Hub helps advertisers understand more about their brand and how to successfully promote their brand on Twitter. Within this tool, everyone from marketing execs to operations can get a deep look into what people are saying about their brand, and who their most engaged audience are.

Twitter Brand Hub is the best place for automatically classifying all tweets related to a brand, and enables brands to measure their Share of Conversation relative to their top competitors. These insights help advertisers make informed and concise decisions for their paid campaigns on Twitter.

Brand Hub provides a bird’s eye view into the impressions, engagements and mentions about your brand with no additional set-up required to see the conversations around your brand.

Additionally, this feature allows you to see the demographics of the audience talking about your brand to add a personal touch to future content. The information provided by Brand Hub allows you to determine your brand’s share of the conversation compared to how you’re doing against the competition and view demographics of the audience talking about your brand to add a personal touch to future content.

There are two ways for advertisers to access these insights:

1. When Advertisers login to their ads dashboard, a link will appear under the Analytics tab that leads to Brand insights.
2. For those without an an Ads account, you can navigate to brandhub.twitter.com. Users must be associated with the @handle for the specific brand.

Advertisers can see a chart that shows their mentions, and the impressions those mentions generated.

Share of Conversation

Advertisers can see their Share of Conversation relative to their top ­five competitors.

Audience

Customers can view the audience demographics of the users tweeting about their brand in Audience Insights. To learn more about Audience Insights, please refer to this article.

Conversation Details

Customers can see the top phrases used in conjunction with their brand, as well as the number of tweets about vertical­ specific topics.

Watchlist

With this feature, customers can track mentions of specific keywords or phrases that are meaningful to their brand.

What’s the difference between Brand Insights and Audience Insights?

Audience Insights helps customers understand the value of the Twitter audience, the value of their followers, and the value of users reached in a specific campaign. Audience Insights is in limited beta and will be releasing publicly this quarter.

Brand Conversation helps advertisers understand what is being said about their brand organically by automatically classifying all tweets across Twitter related to a brand, and enables brands to measure their Share of Conversation relative to top competitors. Note that Brand Conversation is counting more than @mentions; these are any tweets containing a brand reference.
 

How is Twitter currently determining competitors?

Competitors can be selected at an advertisers own discretion. Please talk to your account team to select appropriate competitors.