Dawn Airey, Yahoo SVP EMEA, at DMEXCO
Yahoo’s unified ad solution offers the best ROI for advertisers - Dawn Airey, SVP Yahoo EMEA @dmexco #yodelingatdmexco
High-resWith #Yahoo & #Tumblr, advertisers can create content, publish it and distribute it - #PatrickAlbano @dmexco
Amazing things happen when everything works together.
Ads that work together work better, and only Yahoo brings together Audience, Premium, Native and Video ads across devices.
Consumers are spending more and more time across a range of digital devices and more digital destinations, making it harder than ever for advertisers to connect with their target audiences whilst delivering measurable results. Only Yahoo’s unified advertising solution matches their online behaviour and ensures that ads work together to exponentially increase performance.
And now with Yahoo’s latest Native ad offering – Stream Ads, we’ve made it easier than ever for you to target your audience across multiple devices throughout the day.
Yahoo Stream ads enables you to be seen in-stream. Organically reach millions of users within Yahoo’s personalised content stream across our network. Vast reach, easy set up and priced for performance.
Yahoo is always available to explore the best solutions for your business needs, so get in touch today to find out how we can help you to achieve your objectives.
The new Yahoo app delivers better mobile content discovery now on Android and iPhone
The new Yahoo app for Android and iPhone offers a beautiful and immersive experience that helps you get the news you need and the stories you love. You can easily share your favorite stories right from the news stream. For each article, you will find buttons to share via Mail, Facebook, Twitter, Tumblr and more. You can also save your favorite articles to read later.
Swiping left-to-right to move through stories allows you to see a snapshot of each article before you read it for those on-the-go moments.
The Yahoo app brings together the best of the web so that you can easily search, check the weather, get the top headlines from Yahoo News Digest, and see popular Flickr photos. Just tap the Y icon in the upper right hand corner to access them all in one place.
The new Yahoo App is available to download on Android and iPhone today.
Yahoo News Digest launches in the Middle East: Get In The Know In No Time
These days, catching up with the day’s news can be overwhelming - especially on mobile devices where you’re trying to find information quickly and are on the move. That’s why today, we’re excited to introduce the International edition of Yahoo News Digest for iPhone and iPod touch.
Yahoo News Digest delivers all the top news for an International audience twice a day, right to your mobile device. Our Digests provide a definitive summary of all the need-to-know news so you can stay on top of what’s happening. To help you get informed quickly, our stories are generated from multiple sources and are assembled from essential ‘bits and pieces’ of information which we call “atoms”.
The atomic units aren’t all text and include maps, infographics, stock tickers, Wikipedia extracts, videos, photos, quotes and more. We’ve just launched two new atoms in this version; weather and statistics. The digest itself is algorithmically produced but editorially curated demonstrating the perfect blend of technology and journalism.
Getting the news in the morning and evening has been a daily habit since the invention of the printing press. So has reading a newspaper from front to back page. We wanted Yahoo News Digest to bring back that sense of completion and conclusiveness. When you get to that last page, you can put the newspaper down knowing you are ‘in the know’.
With Summly, we learned that people don’t necessarily have the time to read a lengthy article, especially on a small mobile screen. By giving powerful algorithmic summaries, we found that people actually read more content when it was boiled down to the most important bits. We believe the idea of modularized units, or “atoms”, is the next step in summarization and perfect for mobile devices.
We’re proud to bring this product home to the Middle East!
Quote of the Day Cannes Lions: Marissa Mayer and Mobile
Yahoo is at Cannes Lions 2014 and shares a daily inspirational quote. Today, Marissa Mayer mentioned constraint on Mobile.
“Creativity loves constraint. Simplicity is king on the small screen” Marissa Mayer President, CEO, Yahoo.
Developing first for Mobile, we create intuitive products and design that are then adapted to other screens. Constraints navigation and screen size thus become the Mobile force.
Similarly, Yahoo offers advertising formats specially designed for Mobile. These formats, perfectly integrated in the flow of content, do not disrupt the user experience.
Find out more about our Yahoo Stream Ads .
Display Solutions
Innovation to Drive Results
Yahoo Network display solutions’ with robust and premium rich-media options help advertisers create that “wow” experience that makes a lasting impression on consumers. Takeover the Yahoo new front page with custom background solutions, interactive mid banners with dynamic prominant placements. With custom sponsorship solutions across Yahoo Maktoob sites and plenty more front page events coming your way in 2011; you are limited only by the farthest reaches of your imagination.Check out some of our wow creative solutions in our Creative Showcase.
How and where to use Display Solutions
Yahoo is a leader in online display advertising, including banner ads, rich-media ads and more. Most Yahoo sites have both standard and unique display opportunities available for advertisers. And with industry-leading targeting tools, Yahoo can help you reach an engaged target audience at scale.
With a variety of ad formats and placements, use display solutions to turn offline creativity into an ultra-innovative online experience. Our display solutions guarantee brand impact at scale.
The Power of Relevance
This study examines the emotional and cognitive responses to online advertising in order to uncover the non-conscious impact of ads. The findings prove that behaviourally targeting and contextually targeted advertising are key to increasing brand recognition.
Women in the MENA region Behaving Digitally
New technologies have enabled behaviors that simply didn’t exist before, such as social networking, photo & video sharing, blogging, online shopping and more. Men and women adopt these technologies at different rates and for different reasons, and it is important to discover the underlying reasons in the ever-changing world of marketing. Everyone from advertisers and advertising agencies to brands and content producers can benefit from understanding web usage through a gender specific lens. Online usage of women in the MENA region is still a grey area and this report aims to shine a light on their behaviors online. Whilst females currently account for only a third of the online population, the balance is shifting as more women go online. While some female behaviors were expected, the data revealed others that were quite surprising. It is accepted that women in MENA can lead incredibly complex lives, often with conflicting responsibilities. They have to juggle different tasks such as work, studies, hobbies, home and family and the Internet is playing an increasingly important role in their lives.
Yahoo and Pizza Hut
Behind the pizza loving market of the Middle East is a highly saturated and fiercely competitive fast food sector with a constant supply of new products and special offers designed to win customers and market share. To successfully launch a new product and capture the imagination and taste buds of consumers within this environment takes innovation, creativity and reach. It was no surprise therefore that Pizza Hut turned to the creative prowess and extensive reach of Yahoo to cut through the noise and ensure meaningful mass-market engagement during the launch of a new product. View Case Study